May 13, 2013
Prolitec Wins Wisconsin's Prestigious 'Export Achievement Award'
MILWAUKEE, Wisc. (5/13/13) -- Prolitec Inc., a leading developer of scenting and air-care technologies under the Air/Q Atmospheres brand, was the winner of Wisconsin's 2013 Governor's Export Achievement Awards in the "Small Business" category. Presented by the office of Gov. Scott K. Walker, the awards salute state firms and organizations that have achieved extraordinary results in international markets or that have contributed to Wisconsin's ability to compete in the global economy.
"The state of Wisconsin is proud to recognize Prolitec for its significant export growth and contribution to the state's economy," said Lora Klenke, Vice President of International Business Development at the Wisconsin Economic Development Corporation. Read More
April 22, 2013
PROLITEC NAMES HANSON DIRECTOR OF MARKETING
MILWAUKEE, Wisc. (4/22/13) -- Prolitec Inc., a leading developer of air treatment, scenting and air care technologies under the Air/Q Atmospheres brand, today announced the appointment of veteran marketing communications executive Barbara Hanson as Director of Marketing.
In her new position, Hanson, who is based in the company’s Seattle office, will be responsible for managing the marketing department, defining marketing strategies and building the Air/Q Atmospheres brand in commercial and residential markets. She reports to CEO Richard Weening. Read More
October 4, 2012
Prolitec & Aromatizar Roll Out Ambient Scenting Business in Fast-Growing Brazil
Patented Air/Q Atmospheres™ Technology Will Help Brazil’s Spas, Resorts, Hotels, Healthcare Facilities, Retailers and Other Commercial Environments Create Richer Olfactory Experiences
RIO DE JANEIRO, BRAZIL -- October 4, 2012 -- Working with Rio de Janeiro-based Aromatizar, Prolitec, Inc. is bringing its patented Air/Q Atmospheres ambient scenting technology and services to commercial environments throughout Brazil, now the world’s top fragrance market with an estimated $6 billion in annual sales.
Vibrant sights, sounds and smells are central to Brazilian culture, and yet most resorts, spas, gyms, retail stores and other commercial environments in the country continue to rely on old-fashioned reed-diffusers, sprays and even scented candles as they strive to enhance the olfactory experience, noted Roger Bensinger, executive vice president of marketing and business development for Milwaukee-based Prolitec. “Air/Q Atmospheres was expressly created to replace these imperfect and, in some cases, environmentally questionable delivery systems,” he said. “This launch promises to help Brazil’s commercial users take ambient scenting to the next level.” Read More
March 13, 2012
Prolitec Names Shaw Vice President of Operations
MILWAUKEE -- March 13, 2012 -- Prolitec Inc., a global provider of ambient scenting technology and services, today announced the appointment of Todd Shaw, 47, as vice president of operations.
In his new position, Shaw, who is based in the company's Milwaukee headquarters, will manage client and field services, procurement, production, logistics, and facilities. Read More
January 18, 2012
Prolitec Names Kortekaas Director, Business Development for Asia Pacific
MILWAUKEE -- January 18, 2012 -- Prolitec Inc., a global provider of ambient scenting technology and services, today announced the appointment of Marijn Kortekaas as director, business development - Asia Pacific.
In his new position, Kortekaas, who is based in Melbourne, Australia, will be responsible for the recruitment and account management of Prolitec Certified Service Providers in Asia Pacific, with an emphasis on China.
Kortekaas joins Prolitec from Air Aroma International in Melbourne, where, since early 2007, he held a series of account management positions responsible for developing a distribution network in Asia Pacific, the Middle East and, most recently, Europe. Read More
December 28, 2011
PROLITEC NAMED ‘SCENT MARKETER OF THE YEAR’ FOR ITS RETAIL INNOVATIONS
--Award cites impact of Prolitec’s in-store scenting program with Abercrombie & Fitch.
MILWAUKEE -- December 28, 2011 -- Prolitec, Inc., the global provider of ambient-scenting technology and services, along with Abercrombie & Fitch, the internationally known fashion retailer, were named “Scent Marketers of the Year” at the 2011 ScentWorld Expo, a major international conference sponsored by the Scarsdale, N.Y.-based Scent Marketing Institute (SMI).
The conference was held Dec. 7-9 at the Gansevoort Hotel in Miami Beach. In a statement following the announcement, SMI said it jointly gave the award to Prolitec and Abercrombie in order to recognize the two companies for their “ground-breaking in-store scenting program” and “as acknowledgement of their leadership in the use of scent in merchandising and in-store communications.”
“When it comes to using scent in merchandising, Abercrombie is a true pioneer,” said Prolitec CEO Richard Weening. “Abercrombie’s CEO Mike Jeffries and his leadership team are superstars in retail merchandising and masters of the art of engaging all the senses in the store. They are key contributors to ambient scenting’s emergence as one of the hottest trends in retailing.” Read More
August 11, 2011
Ambient Scent Comes to Goodwill Stores in Wisconsin, Chicago
Prolitec's Fragrance Technology Creates a Crisp Atmosphere in 44 Locations
MILWAUKEE, WI -- August 11, 2011 -- Two of the hottest trends in retail -- the rise of value shopping and the use of ambient scent to create a more pleasant atmosphere for customers -- are coming together at over 40 stores in southeastern Wisconsin and metropolitan Chicago. But the retailer now rolling out Prolitec, Inc.'s (http://www.prolitec.com) ambient-scenting technologies is neither a fashion tenant at the mall nor a big-box warehouse out on the strip -- it is a 92-year-old, non-profit organization, Goodwill Industries of Southeastern Wisconsin, Inc.
Following tests in four locations, Goodwill is now initiating Prolitec ambient scenting services in all 44 of its stores in Wisconsin and Illinois. All locations, which include four under construction or in the process of opening, will utilize a signature scent featuring hints of sweet orange and honeysuckle, custom-designed by Milwaukee-based Prolitec to create a clean, crisp atmosphere.
March 1, 2011
Prolitec Brings Aromatherapy to Assisted-Living Communities Nationwide
Air/Q ATMOSPHERES™ Offers New Technology for Community Health and Wellness Programs
MILWAUKEE, WI -- March 1, 2011 -- From ancient times to the present day, people have relied on natural scents like lavender, verbena and jasmine to help them achieve states of calm, alertness and well-being. Now, with the launch of its Air/Q ATMOSPHERES™ system, Prolitec, Inc. (www.prolitec.com) makes it possible to do this for an entire assisted-living community, enhancing the experience of residents and staff, and making positive impressions on visitors.
ATMOSPHERES™ is a computer-controlled, fully-automated system that works through the HVAC system or from appliances mounted on walls, in or above ceilings or on tabletops to maintain a controlled, light level of a natural aromatherapy scent throughout the common areas. The system is fully supported by Prolitec with onsite periodic service and requires no staff involvement.
January 19, 2011
Prolitec Names Carman Senior Vice President of Sales
MILWAUKEE, WI -- January 19, 2011 -- Prolitec Inc., a leading developer of air treatment, scenting and air care technologies, today announced the appointment of Craig Carman, 50, as senior vice president of sales.
In his new position, Carman, who is based in Milwaukee, will manage Prolitec's direct sales of odor cancellation, scenting and scent marketing systems to companies in the retail, hospitality, healthcare, spa & fitness, and gaming industries. He reports to CEO Richard Weening.