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August 15, 2007


Prolitec Names National Sales Manager

MILWAUKEE, WI – Prolitec Inc., a leading provider of indoor air quality and scent media services, today named Michael Demet as National Sales Director. Demet was formerly National Accounts Manager for DMX Music where he managed music services sales to national groups in the retail and hospitality sectors.

“Here at Prolitec, Mike will maintain focus on national accounts but instead of selling music, he and his team will offer our scent services including scent branding, ambient scenting as well as indoor air quality services,” said Todd Schneider, Executive Vice President of Prolitec. “Mike will also oversee support of our channel reseller partners in the US."

“Scent is the hot new medium for branding and enhancing the customer experience in retail, hospitality and other sectors where customers are served indoors,” Demet stated. “I chose Prolitec because it has the best technology and is the only organization in our field with the nationwide support capability needed by national groups.”

Prolitec is a world leader in the development and deployment of innovative technologies and solutions for aerobiology, indoor air quality and uses of scent as a marketing and communications medium. Prolitec’s leading edge technologies are sold as fully-supported services through channel partners in the United States, United Kingdom and Australia as well as several European countries including Belgium, The Netherlands, France, Spain, Portugal and Sweden.


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Press Contact: Caroline Koss, Director of Client Services, 414-615-4630

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